Branding and Social Media

I remember reading an article about personal branding, and one of the key points of the article is to emphasise the importance of continuously creating content.

Talking with our marketing manager, she identified two points that I had not previously realised:
1. That food photos get a lot more activity than drink photos.
2. That given Facebook's prevalence in the online world (and our lack of a real website), all our online interaction comes through FB.  This implies that it becomes our "official" channel.

She is taking things slowly on that path, consistently creating content, but not really getting "out there".  I suggested to increase the number of "ambiance" photos of the outlet, even some of the humurous signs we have in our outlet.  She disagreed, and her point was that the brand that our restaurant represents is always about the food, the drinks, and to a certain extent the fact that people come to us to have a good time and to celebrate with their co-workers, friends and family.  Putting out humour may not be congruent to the image.  However, celebration images may be useful.

I also mentioned videos, which is definitely good to demonstrate cooking processes.  We may start shooting some amateur stuff, but the cost of a proper production is beyond our budgets at the moment.

What was also interesting was how she saw the use of Facebook vs Instagram.  She believes that Instragram can be used to capture more of the "unofficial" side of our restaurant, a lot more "day in the life" stuff, which sounds right.

Mental note to bring my fixed lens camera in to take some better shots of the staff!