Concept Work Part 2

It was fun to work on the concept deck for O.  What was cool was to realise how rubbish my first effort was! The subsequent polishing / carving of the presentation via clarifying the concepts, adding new concepts and generally improving the look and feel of the presentation was good to watch.  Plus I have learnt many things about Powerpoint that I had take to the next presentation!

I have read that whatever one writes on the page is what one falls in love with.   The hardest part is to accept feedback and make the necessary changes to improve it.  As someone who is easily swayed, it is easy to lose track of what the original idea was.  Luckily it is good to have people around me who "add value" to the idea instead of trying to bring a whole new idea in.  I also have to be conscious of this and really try to add value to other people's ideas, cause that is where the great ideas come from.

Having the concept brief should make the interior design work easier to understand and to integrate not just the interior but the overall design of the outlet, from food / drinks to interior to uniforms and even the toilets.  We must stay true to the style of this concept, and I think the guest will appreciate the integrated whole.

The most difficult part comes next, which is a) to convince the mall that the concept is good for them, and b) to convince them that whilst it is good, the sales are still at risk and hence we will need a good deal on the rent!  A fine line to tread.