Saturday, 13 June 2015

Pig Out!

At last I am doing something charitable!  Pig Out is the outdoor BBQ event that Jo and I are holding, to donate the proceeds back to charity, Food Bank Singapore.  Food Bank collects unused and close to expiry food items and distributes them to Singapore's needy.  Given that we are in the food business ourselves, it is good match.  An even better match is that AugustMan is looking to create a food focussed event, which means we will get publicity firepower.

With events like this, everyone wants their say in the process, so the tough part will be bringing all the different parties together with a common vision.

Thoughts on my side:
1. I am ok with Food Bank, but the reality is that any food related charity works. Perhaps the greater truth for me is that I just want to organise it, I don't really care where the money goes.  Sad but true.
2. We have to make this at least cost neutral for our company.  That means being smart about the expenditure, and probably getting more companies involved for the manpower, as that is the most expensive cost.
3. What I learned from BJ is that we should never be afraid, if not brazen, to ask for support, .  If we believe in doing this event, then others will be inspired as well.
4. Make it small enough that it will succeed, but make it ambitious enough that we fear that it may fail.  That edge is what will drive us.
5. I need to personally market.  Starting with the magazine but also spreading it to my friends.  A good test for my PR skills!
6. I need to take charge of the event and make it mine.  Yes take in the feedback, but I will make it happen!

This will be fun.  Much like how that outdoor dance party was a madhouse, I have a feeling this could turn big.  But we need to start marketing as soon as possible!

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