Building Ideas
We have an opportunity for a new space at OC. Rent seems like it can be quite low, so this may mean there is less requirement for it to make massive numbers. In this case, it's pretty much a blank slate. And that is the problem, I find it difficult to really conceptualise things that I can confidently say "oh yeah, the market will like this". Perhaps that is actually too much to ask, start with something that I personally will like and go from there?
This location is on the rooftop, so need to take advantage of the views. There is a outdoor section, which will be good for smoking. There is an existing long izakaya bar, which should be easily converted into a normal bar.
The crowd around Orchard I find is not as avantgarde. As a friend puts it, "it's atas and casual". So I'm thinking comfort hipster! Or something a bit more like Jones the Grocer.
Thoughts of utilising the space as an outdoor BBQ, but not sure of licensing rules.
I think back to The Oaks, but not sure if Singaporeans want to cook their own food!
Life is Beautiful is doing something similar.
I would like to combine: good comfort food, normal priced drinks, and pop music done by a DJ. Include a decent view and a smoking area, I think I would get some people.
The key is to transition from dinner to night time without missing a beat. Lights have to go down.
Need to think more!!
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