Poppy Sunday Review

What was done?
- Flyers distributed to Lucky Plaza, Ngee Ann City (twice) and Bugis MRT.
- 2500 flyers distributed
- Minimal facebook promotion. Zero promotion of FB page.

End result:

0 guests.  Let me repeat, 0 guests.  Basically all the assumptions we made about this crowd were wrong.  Meanwhile, Blowfish is packed out on a Sunday night.

Assumptions:

- That $10 / $5 was an acceptable amount for entry, given Blowfish is $5.

- That the location at Beach Rd was not too far away from the main Filipino crowd.

- That a "Filipino Live Band and Pop EDM" tag long was enough to draw a crowd.

- That ultimately that market is being underserviced and just needed additional capacity to fill.

What to do to improve:
- More communication to online FB community.  Challenge the perception that people aren't on FB.

- If we do flyer drops, consider doing flyer drops closer to the location.  Asking people to move from Orchard to Beach Rd is too far.  Focus on areas such as Concourse, Golden Mile and get them to visit.

- If we are going for Filipinos, then make the flyer for them.  Put it in Tagalog and English.

- Make the offering better.  1 for 1 drink.   Cheaper beer towers.  Free bottle if there are 10 in the group.  Giveaways and prizes.  Budget for the event.  Advertise the value more. 

- Utilise the band following much more.

- Review offering? $0 entry? Some giveaways? Group deals? More drinks promotion.
- Change the timing of the event to be 3pm to 8pm as lunch time people are still having lunch!

It just feels like there are minimal people in this area on Sunday afternoons.  Even Haji Lane is quite empty.  I believe that not the right people were told of the event. Plus the value proposition was not strong enough.