The Wonders Of Marketing

It's been a few weeks at the new job at St Marys, I'm starting to get a bit of a feel for it. The communities part of the job is not yet full steam ahead, so the expeereince is mostly on the marketing side.

I've been doing a lot of reading about marketing, and website usability, and demographics of the western Sydney region.
One particularly interesting reaserach I've been reading is about the art of marketing to females. Here is my quick analysis:

1. Emotive rapport building
- women process incoming messages on a far more emotive element than men
- men will recall facts and data, women recall much more emotional/human factors
- difference at different age groups
- the "emotional hit" is the issue

2. MSP (Multi-dimensional selling proposition)
- could be more important to USP (unique selling proposition)
- automatically relating the marketing message to different components of her life, whereas the male will evaluate on a single component. Hence need to appeal to all factors of her life.
- do not stereotype and pigeon-hole women

3. Community network
- the importance that women place on their network, feeling a sense of community
- provide mechanisms and the environment for women to connect to each other
- eg an online community
- tie yourself to an existing network or create its own network.
- "think constellation, not individual stars"

4. Open channels of feedback
- giving ownership of your brand to your female customers
- ie providing ideas, product dvelopment, suggestions
- the customers themselves become the promoters and networkers
- work on establishing a client advisory board
- utilise female collaboration as a story for further promotion

5. Referrals (Word-of-mouth)
- They can basically learn 100% of the product from their "inner circle" of female friends before they purchase.
- 73% of married women rate the relationships with their women of greater importance than their relationship with their husbands (talk about non-commitment! :P)
- Word-of-mouth becomes an exponential strategy
- Get them to refer by working out how to reward their referrals
- Reward the referral, rather than offering an up-front bribe ie surprise the female with the gift AFTER the referral has occurred, rather than before.

I wonder if this type of information can be integrated into how guys should approach relationships? It's all about marketing yourself, right?

Damn! five cheap calls already:

So...does that mean you have a "constellation" of "stars" that you "network" with, with the referral rewards paid in full? :P
ricegrains (link) - 11 April '05 - 09:06

I will now sell more Lexus'. Thanks :P
PeeDz - 12 April '05 - 17:25

Good point Diddyz...I hope none of your competitors read your blog KC :)

I will also now proceed flog more deodorant :)
ricegrains (link) - 14 April '05 - 06:05

Yeah, these all-body sprays are just dodgy, especially if they are not diluted :)
JookBoy (link) - 19 April '05 - 13:43

I guess sometimes your product's reputation is so good that you don't have to go out there and market it.

RC
randomcow - 02 May '05 - 10:47