Beverages

I got some sales figures from the KL outlet to review.  My initial aim was to get the alcohol volumes to be in a better position to negotiate with the alcohol suppliers.  I did get that, but the figures (and revenues) were very interesting, bringing to light some things that I hadn't thought of before.

- Beers make up nearly 80% of alcoholic beverages.  This negotiation is key to our costs.
- The revenues from non-alcoholic "mixer" drinks is greater than all our spirits (bottles, mix drinks, cocktails) combined.  We really should look at developing a great set of "coolers" that people who don't drink would be proud of drinking.  Something with a bit of funk.
- Our drinks menu is also too focussed on those spirits.  Many of the options need to be removed, to improve the usability of the menu.
- Fountain soda is also very popular.  I always thought Coke (and variants) would be highest in volume, but Iced Lemon Teas are double the intake of Coke.

With all these negotiations, I would focus on the areas where we have greatest volume (and therefore greatest cost).